Privacy Policy

Introduction

Ambition Fitness ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, train at our Calgary facility, book a consultation, or opt in to our SMS messaging program.

Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, postal address, emergency contact, and other details you provide through our forms, intake paperwork, or booking system.
• Health and Fitness Information: Goals, training history, injury history, dietary preferences, and progress measurements that you share with your coach to help us deliver safe and effective programming.
• Payment Information: Billing details processed by our payment providers for memberships, packages, and one-off purchases. We do not store full card numbers on our own systems.
• Usage Data: Information about how you interact with our website, including pages visited, time on site, referring source, and device or browser metadata.
• SMS Consent Data: Your consent preferences for receiving transactional and marketing text messages.

How We Use Your Information

We use the information we collect to:

• Provide, operate, and deliver our personal training, group sessions, and membership services
• Respond to your inquiries and fulfill bookings, consultations, and tours
• Design safe and appropriate fitness programming based on your stated goals and health history
• Send transactional messages such as appointment reminders, schedule changes, and account alerts if you have opted in
• Send marketing and promotional messages if you have explicitly opted in
• Process payments and administer memberships
• Improve our website, services, and member experience
• Comply with legal obligations, including those under PIPEDA and Alberta's PIPA

SMS / Text Messaging Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors that support our services, such as our booking platform or customer support tooling, is permitted only to deliver the services you have requested.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except with aggregators and providers of the text message services that are required to deliver the messages.

Data Protection

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal and contractual obligations
• Opt out of marketing communications at any time
• Opt out of SMS messages by texting STOP to any message you receive from us
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

Cookies and Tracking

Our website uses cookies and similar tracking technologies, including analytics and advertising pixels, to understand how visitors use our site, measure the performance of our marketing, and improve the experience. You can control cookie preferences through your browser settings.

Children's Privacy

Our website and SMS program are not directed to individuals under the age of 18. We do not knowingly collect personal information from children online. Youth training services, when offered, are arranged directly with a parent or legal guardian who provides consent on the child's behalf.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date above.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: